Creator platform
Turning a location-based experience tool into a product cultural institutions trust.
Setmaker lets anyone build location-based audio and video experiences from a phone. They had real demand from cultural and public-sector teams, but the product needed a sharper public experience and enterprise-ready controls before it could win them.
setmaker.coA sharper public experience and enterprise-ready controls for institutional buyers.
The challenge
Setmaker had clear interest from cultural institutions, campuses, districts, and public-sector teams who wanted to build interactive experiences for real places.
But the buying experience was not ready. The homepage did not tell the story, mobile and iOS had rough edges, plan and admin logic was inconsistent, and there was no clean way to embed or white-label experiences for enterprise partners.
They needed a partner who could move across product, frontend, design, and admin systems at once, without pulling their small team off the roadmap.
The loop they ran
Each move keeps its source, shipped work, and measure attached.
- 01
Capture
Pulled founder feedback, live user testing, and bug reports into one prioritized list.
- 02
Rank
Ranked fixes and features by what actually blocked cultural and enterprise buyers.
- 03
Spec
Turned the homepage, set interface, and admin needs into clear, buildable work.
- 04
Ship
Shipped the new homepage, set experience, design styles, embedding, and admin tools.
- 05
Measure
Checked readiness for institutional buyers and tightened the experience each round.
What this work shows
Setmaker
A buyer-readiness story: sharpen the public experience and remove the controls blocking institutional buyers.
- Tell the location-based experience story clearly for cultural and public-sector teams.
- Support enterprise buying with embedding, white-label, and consistent plan controls.
- Use measured tour completion to tighten the experience over successive rounds.
What changed
The result is only as useful as the evidence attached to it.
- tour completion measured in Mixpanel+24%
- embedding and white-label for institutional buyersEnterprise-ready
- design systems for different audiences4 styles
- public experience rebuilt and stabilizediOS + web